CALL FOR PAPERS
A Research Workshop and Special Issue on Advances
in Theory and Practice of Digital Marketing
Workshop Co-Chairs and Guest Co-Editors:
Yogesh K. Dwivedi | School of
Management, Swansea University, UK, Email: y.k.dwivedi@swansea.ac.uk
Nripendra P.
Rana | School of Management, Swansea University, UK, Email: n.p.rana@swansea.ac.uk
Emma L. Slade | School
of Economics, Finance and Management, University of Bristol, UK, Email: emma.slade@bristol.ac.uk
Nitish Singh | School of Business,
Saint Louis University, USA, Email: nitish.singh@slu.edu
Hatice Kizgin | School
of Management, Swansea University, UK, Email: hatice.kizgin@swansea.ac.uk
Rapid emergence and widespread
adoption of information and communication technologies (ICTs) and digital media
is having a significant impact on the way people communicate and fulfil their
socio-economic, emotional and material needs. ICTs and digital media, such as
emails, search engines, websites and social media sites, are already being used
widely by individuals for a range of activities including searching daily news
and updates on critical events; connecting with family and friends; reviewing
products, services and places; selling and buying goods; accessing transportation,
tourism, and personal financial services; and workplace management (Kapoor et
al. 2017). Furthermore, radical increase in both temporal and geographical
reach is empowering consumers to exert influence on brands, products, and
services (Plume et al., 2016). These technologies are also being harnessed by
businesses for various purposes including distribution and selling of goods,
retailing of consumer services, customer relationship management, and influencing
consumer behaviour by employing digital marketing practices (Dwivedi et al. 2015,
2017; Kapoor et al. 2016, 2017).
Technological advancement has resulted
in evolution of consumer behaviour through “digital metamorphosis” leading to
the formation of “Digital Consumer Culture”, which is a novel and largely
unexplored area presenting fertile ground for academics, researchers, and
practitioners interested in understanding this unfolding phenomenon. This research
workshop, edited volume by Springer Nature (entitled Digital and Social Media Marketing - Emerging Applications and
Theoretical Development), and special issue of the Journal
of Retailing and Consumer Services aims to bring together a variety of
disciplines and a scholarly community for the advancement of knowledge
regarding practice and research related to digital and social media marketing.
To achieve this goal, systematic literature reviews leading to theory
development and empirical papers employing quantitative, qualitative, and/or
critical methods are welcomed. Consideration will be given to submissions
focusing on digital marketing specific theory building/development, measurement
development and validation, and testing of existing marketing and information
systems theories and models for evaluating their suitability for extending
knowledge in this emerging academic domain.
Themes of submission may include but are not limited
to:
·
Acculturation and Digital Marketing
·
Adoption, Usage and Impact of Digital Marketing
·
Advertising Systems
·
Affiliate Marketing
·
Benchmarking in Digital Marketing
·
Blogs and Microblogs for Digital Marketing
·
Building and Sustaining Customer Loyalty and Retention through Digital
Marketing
·
Communication in Digital Marketing
·
Competitive Advantage through Digital Marketing
·
Computational Advertising
·
Consumer Trust in Digital Marketing
·
Contextual Advertising
·
Conversion Rates in Digital Marketing
·
Customer Engagement through Digital Marketing
·
Demographic Differences and Digital Marketing
·
Digital Advertising Effectiveness
·
Digital Marketing (Big) Data Acquisition, Management, Analytics
and Insight
·
Digital Marketing and Customer Relationship Management
·
Digital Marketing Financial Management, Budget Control, and Costs
·
Digital Marketing Strategy
·
Display Advertising
·
E-Mail Marketing
·
Economic and Social Effects of Digital Marketing
·
Electronic Word of Mouth (eWom)
·
Facebook Marketing/Advertising
·
Impact of Digital Marketing on Consumer Behaviour
·
Impact of Digital Marketing on Purchase Intention and Purchase Behaviour
·
Innovation in Digital Marketing
·
Advertising Campaign
·
Decision Making in Digital Marketing
·
Digital Marketing Curriculum Development, Education and Training
·
Quality Control in Digital Marketing
·
Sponsored Searches
·
Integrated Marketing Communication Strategies and Digital Marketing
·
Fraud and Unethical Practices in Digital Marketing
·
Marketing of Health Services
·
Mobile Marketing and Mobile Advertising
·
Online Brand Communities
·
Online Marketing and Online Advertising
·
Online Public Relations
·
Online Video Advertising
·
Pay-Per-Click Advertising
·
Pedagogical Development related to Digital Marketing Teaching and Learning
·
Personalizations in Digital Marketing
·
Privacy Issues in Digital Marketing
·
Profitability and Return on Investments (RoI) in Digital Marketing
·
Public Policy and Regulation of Digital Advertising
·
Real-time Bidding in Digital Marketing
·
Remarketing, Retargeting and Behavioral Retargeting
·
Search Engine Marketing and Search Engine Advertising
·
Search Engine Optimization (SEO)
·
Social Media Marketing
·
Stealth Marketing
·
Use of Emerging Technologies (such as Artificial Intelligence,
Blockchain, Internet of Things, Machine Learning, Multimedia Systems, Recommender
Systems, Sentiment Analysis and Virtual Reality) for Digital Marketing
·
Viral Marketing
Workshop Participation
Interested authors are invited to submit a three-page
proposal of the paper they intend to develop for this special issue or a full
draft paper if it is ready in the first instance by 15th June 2018.
The proposal should be submitted to Professor Yogesh K. Dwivedi as an
attachment via email y.k.dwivedi@swansea.ac.uk
/ ykdwivedi@gmail.com.
The proposal should clearly articulate the research
problem; specify aims and objectives; and present a succinct literature review,
theoretical framework, methodology, main findings, key theoretical
contributions and implications to digital marketing practice, conclusions and
key references. Feedback on suitability and rigor will be provided during the
workshop.
At least one author from each proposal is expected to
attend the proposal feedback workshop that will be held on 10th July
2018 at the School of Management, Swansea University, Wales, UK. A virtual
presentation can be requested if the presenter is unable to travel.
For any further details or clarification about the
proposal feedback workshop or special issue please feel free to contact via
email y.k.dwivedi@swansea.ac.uk
/ ykdwivedi@gmail.com.
Workshop Registration Fee
·
Attending
(in person) and presenting in the workshop: £100
·
Virtual
presentation: £50
·
Registration
due date: 30th June 2018
Journal Special Issue Submission
Instruction
Authors are encouraged to submit high-quality,
original work that has neither appeared in, nor is under consideration by,
other journals. The manuscript should be submitted to EVISE through the
Elsevier system portal link https://www.evise.com/profile/#/JJRC/login.
The editorial office and guest editors will make an initial determination on
the suitability and scope of all submissions. Papers that either lack
originality and clarity in presentation or fall outside the scope of the
special issue will not be sent for review and the authors will be promptly
informed. Final acceptance of manuscripts will be based on their qualities and
recommendations of the reviewers.
Contributions for Springer Book
An edited volume entitled Digital and Social Media Marketing - Emerging Applications and Theoretical
Development will be published under the Emerging Markets book series by
Springer Nature. Following the research workshop, authors of selected proposals
will be invited to submit one of the following two types of contributions for
consideration to this edited volume: full chapters should contain completed
research and have 12 or more pages; and short chapters can consist of
conceptual, theoretical, position or viewpoint types of contributions and have
a maximum of six pages. Invited authors will be informed of further details
including formatting guidelines after the workshop.
Important
Dates
Proposal submission deadline
|
15th June 2018
|
Workshop registration
|
30th June 2018
|
Research workshop (for feedback on proposals)
|
10th July 2018
|
Paper submission deadline
|
15th Sep 2018
|
Initial review report
|
30th Oct 2018
|
Revised manuscript due
|
15th Dec 2018
|
Second round of review report
|
15th Jan 2019
|
Final acceptance notification
|
28th Feb 2019
|
About Workshop Co-Chairs/Guest Co-Editors
Yogesh K. Dwivedi is a
Professor of Digital Marketing and Innovation, Dean of Academic Leadership (REF
Research Environment and REF Interdisciplinary Research), and Director of the
Emerging Markets Research Centre (EMaRC) in the School of Management at Swansea
University, Wales, UK. His research interests are at the interface of
Information Systems (IS) and Marketing, focusing on issues related to consumer
adoption and diffusion of emerging ICT-based applications, electronic/digital
government, and digital marketing particularly in the context of emerging
markets. He has published more than 250 articles in a range of leading academic
journals and conferences. He has co-edited/co-authored more than 20 books on
technology adoption, e-government, IS theory, eWOM and social media which have
been published by international publishers such as Chandos Publishing (an
imprint of Elsevier), Springer, Chapman and Hall/CRC Press, Routledge and
Emerald. He has acted as co-editor of 19 journal special issues; organised
tracks, mini-tracks and panels in leading conferences; and served as Programme Co-Chair
of the 2013 IFIP WG 8.6 Conference on Grand
Successes and Failures in IT: Public and Private Sectors and as Conference
Chair of the IFIP WG 6.11 I3E2016 Conference on Social Media: The Good, the Bad, and the Ugly. He is an Associate
Editor of the European Journal of
Marketing and Government Information
Quarterly and Senior Editor of the Journal
of Electronic Commerce Research. Professor Dwivedi is the founding editor
of the recently established Springer Book Series on Advances in Theory and Practice of Emerging Markets (http://www.springer.com/series/15802). More information about Professor
Dwivedi can be found at: http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/.
Nripendra P. Rana is an Associate Professor in the School of
Management at Swansea University, UK. With an academic and professional
background in Mathematics and Computer Science and with a PhD in Information
Systems, his current research interests focus primarily upon adoption of
emerging and cutting-edge technology, such as e-government, m-government,
e-commerce and m-commerce systems. His work has been published in leading
academic journals including European Journal of Marketing, Information
Systems Frontiers, Government Information Quarterly, Production Planning &
Control, Journal of Business Research, Public Management Review, Annals of
Operations Research, International Journal of Production Research and Computers
in Human Behavior. He has also presented his research in some of the prominent
international information systems conferences across the world.
Emma L. Slade is a Lecturer in Management at the University of
Bristol, UK. She has a PhD and MSc with distinction in Business Management.
Emma’s research and teaching interests revolve around digital technologies and
consumer behaviour. Emma has published articles in several highly regarded
journals such as Psychology &
Marketing, Computers in Human
Behavior, Information Systems
Frontiers, and Public Management
Review. In 2016 Emma was selected to participate in CHERISH-DE’s inaugural
Digital Economy Crucible funded by the EPSRC and in 2017 was selected to
participate in a workshop on Fintech Research in Emerging Economies under the
British Council’s Researcher Links scheme offered within the Newton Fund. Emma
was also Programme Co-Chair of the 15th IFIP I3E Conference on Social Media: The Good, the Bad, and the
Ugly.
Nitish Singh is a Professor of International Business at the
Boeing Institute of International Business, Saint Louis University. He holds a
Ph.D. in Marketing and International Business from St. Louis University and MBA
and MA from Universities in India and the UK. His research interests span the
areas of global e-commerce, localization, cross-cultural consumer behavior,
sustainability and ethics. He has published more than 60 papers in top academic
journals such as Journal of International
Business Studied, Journal of Business Research, Journal of Business Ethics,
Psychology & Marketing, Journal of International Marketing, International
Marketing Review and others. He has also published three books with leading
publishers such as Cambridge University Press and Praeger. His
research/educational outreach efforts have been supported by many organizations
including the US Department of Education, Qatar Foundation, Adobe, AT&T,
Nestle Purina. More information at www.professornitishsingh.org
Hatice Kizgin is a lecturer in Marketing at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non-
Western communities with a strong positivist approach to research. She is
actively involved in consultancy projects in the Netherlands, particularly projects that are quantitative in nature. Hatice has published articles in Journal of Business Research and Information Systems Frontiers and has
presented her research in some of the prominent international conferences of
marketing.
References
Dwivedi,
Y.K., Kapoor, K.K. and Chen, H. (2015). Social Media Marketing and Advertising.
The Marketing Review, 15(3), 289-309.
Dwivedi,
Y.K., Rana, N.P. and Alryalat, M. (2017). Affiliate Marketing: An Overview and
Analysis of Emerging Literature. The
Marketing Review, 17(1), 33-50.
Kapoor,
K.K., Dwivedi, Y.K. and Piercy, N. (2016). Pay-per-click Advertising: A Literature
Review. The Marketing Review, 16(2),
183-202.
Kapoor, K.K., Tamilmani, K., Rana, N.P., Patil, P., Dwivedi,
Y.K. and Nerur, S. (2017). Advances in Social Media Research: Past, Present and
Future. Information Systems Frontiers. Available at
Plume,
C., Dwivedi, Y. and Slade, E. (2016) Social
Media and the Marketing Context: A State of the Art Analysis and Future
Directions. Chandos Publishing, Elsevier.
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